Corporate culture is better when designed.

The Big Bang of Corporate Culture

In Building Your Team by Jason Cortel

The theory of evolution doesn’t apply to culture. The culture of your office has to be designed. Without a well-designed and executed culture, that everyone lives, breaths and holds true, all other talent initiatives will be dysfunctional or lost altogether.

The two most important steps in designing your office culture:

The most important step in designing your culture is to be very, very guarded on who you let in the front door. There are several hiring practices that enable us to throw cultural fit out of the hiring process. Being blinded by desperation to fill a position, hyper-focus on skill, misguided focus on will and in some cases credentials are all reasons we excuse ourselves from evaluating how they would fit in the culture.

The second most important step in designing your culture is to be very, very guarded on who you let stay. Some of the ways we become blinded to keeping people is their ability to produce, our personal relationships with them, not believing someone when they show us who they really are and false hope that they will change.

People’s traits, attitudes, and work ethic (or absence of) are highly contagious to the degree that I wonder why they aren’t on the CDC’s list of infectious diseases. The contagion can be positive or negative – you make the choice of which one when you choose to hire or keep someone on to your team.

When the talent aligns with the culture they will produce far superior results than talent who does not. When culture doesn’t matter, all other efforts with regard to talent initiatives will be dysfunctional at best or at worst lost altogether.

Don’t allow your culture to evolve by default, create it by design to truly have strong and stable talent initiatives.

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Jason Cortel

Jason Cortel

Call Center Manager
An accomplished sales and marketing operations executive in demand generation, client services and technical support industries. Jason has proven leadership, strategic planning, and problem solving skills. He is recognized for having the ability to develop client-focused organizational cultures resulting in significantly higher customer satisfaction and retention.
Jason CortelThe Big Bang of Corporate Culture