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Must Have Elements for Your Personal Website

In Personal Branding by Jason Cortel

After reading my first article, Why You Need a Personal Website, I’m sure you are convinced you need to create one to further your personal brand.  There is a statistic that floats around out there that says 56 percent of hiring managers are more impressed by a personal website than any …

Jason CortelMust Have Elements for Your Personal Website
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Why You Need a Personal Website

In Personal Branding by Jason Cortel

Who needs a personal website? Why is one needed? Even if you aren’t pursuing a personal brand you should still have a personal website. This is why you need one now.

Jason CortelWhy You Need a Personal Website
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Writing a Personal Mission Statement

In Personal Branding by Jason Cortel

A personal mission statement helps you identify your core values, bring focus and purpose to your life and is the key to finding your path. Your personal mission statement will define who you are and why you do what you do. Having a personal mission statement is the foundation that …

Jason CortelWriting a Personal Mission Statement
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Leadership and Personal Branding

In Leadership, Personal Branding by Jason Cortel

Developing and maintaining your personal brand acts as a catalyst for your career advancement. Your personal brand is the sum of the values you stand for, the skills and talents that you consistently deliver and the experience you bring to the table. Having a well-articulated personal brand means that others …

Jason CortelLeadership and Personal Branding
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The Worst Mistake Made in Personal Branding

In Personal Branding by Jason Cortel

There are many elements that go into building your personal brand. Being active on social networks, participating in LinkedIn discussions, attending in-person networking events and maybe even having a blog. Yet your name hasn’t become synonymous with the greatness you envisioned. You are working harder not smarter. Could it be that …

Jason CortelThe Worst Mistake Made in Personal Branding
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What is Your Sound?

In Personal Branding by Jason Cortel

How do others know when you are approaching? Do they hear your sound the first time you meet? What do they remember about you after you have left?  Harley Davidson motorcycles have a distinct sound that people immediately recognize. People quickly notice an aggressive exhaust on a bike, car or truck …

Jason CortelWhat is Your Sound?
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7 Key Elements of Personal Branding

In Personal Branding by Jason Cortel

Whether or not you have bought into the idea of personal branding it is here and job recruiters and potential clients are using social media and online research to look you up before they interview or hire you. These components are essential to establishing your credibility and to help prove …

Jason Cortel7 Key Elements of Personal Branding
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Why You Need to Build Your Personal Brand

In Personal Branding by Jason Cortel

You are kidding right? Some would say that personal branding is a fad. The only thing that may be a fad is that we are calling it a personal brand.  One caveman may have been known as the best hunter and another one as the best homestead builder. They didn’t …

Jason CortelWhy You Need to Build Your Personal Brand
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How to – Personal Branding – Step Two

In Personal Branding by Jason Cortel

After you have determined what you want to be known for and have claimed expertise in that area you have to get the word out. In step two of this how to guide on personal branding you will start to build your Personal Branding Tool Chest. The tool chest will …

Jason CortelHow to – Personal Branding – Step Two
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How to – Personal Branding – Step One

In Personal Branding by Jason Cortel

Your presence is your original anchor and brand, the consistent and unmistakable impact you leave. Establishing your personal brand is more important now than when the term was coined by Tom Peters in his 1997 article called “The Brand Called You”. The rise of social media has made personal branding …

Jason CortelHow to – Personal Branding – Step One