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6 Professional Social Media Picture Rules

In Social Media by Jason Cortel

There are too many people who don’t spend enough time on their social media picture. The picture is usually above the fold which means it is the first thing people look at and within milliseconds what they use to make up their mind about you. The picture is your message …

Jason Cortel6 Professional Social Media Picture Rules
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Do You Want to Grow Your LinkedIn Network?

In Social Media by Jason Cortel

Do you want to expose yourself to opportunities? Do you want your content to be seen, shared and liked by more people? If you have something to offer that no one else can you need to let the world know. LinkedIn is one of the top ways that you can …

Jason CortelDo You Want to Grow Your LinkedIn Network?
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An Ethical Approach to Gain Twitter Followers

In Social Media by Jason Cortel

It’s effortless for people in the public eye to gain Twitter followers but the rest of us have to work hard at it. I always get a chuckle out of celebrities writing about best practices to gain Twitter followers or methods they have used. It is very easy to gain …

Jason CortelAn Ethical Approach to Gain Twitter Followers
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Social Media Center of Excellence – The How’s

In Social Media by Jason Cortel

So your company has jumped into social media, and perhaps doing quite well, how do you manage the flow content between business units and employee advocates? How do you keep all of the business units using social media in their own voice but one that resonates with the brand? The …

Jason CortelSocial Media Center of Excellence – The How’s
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Employee Brand Advocacy Program – But Why?

In Social Media by Jason Cortel

There are many reasons to implement an employee advocacy program. Taking advantage of the army that is your employee population is becoming a hot trend and for good reason. Enabling your employees to help spread your message, products and services is better received than when the brand speaks.  Here are …

Jason CortelEmployee Brand Advocacy Program – But Why?
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Starting an Employee Brand Ambassador Program

In Social Media by Jason Cortel

Social media messages need to be interpreted as natural and organic. There will be a team of dedicated sales and marketing strategists developing and implementing your campaigns but it is more effective when they are carried out by your employees who truly love your brand. When you get your employees …

Jason CortelStarting an Employee Brand Ambassador Program